Agadir looks different from almost every other city in Morocco, and there’s a specific reason: a major earthquake destroyed most of the original town in 1960, and it was rebuilt from the ground up with modern urban planning rather than a historic Medina at its core. The result is a beach resort city organized around a long, gently curving stretch of Atlantic coastline, with a promenade, hotels and restaurants facing the water.
The Kasbah, on a hill above the modern city, marks the site of the old town and offers a wide view over the bay and the coastline. Souk El Had, rebuilt after the earthquake as well, remains one of the largest traditional markets in the country, with thousands of stalls selling everything from spices to household goods.
For most visitors, Agadir functions as a beach and resort base rather than a stop on a cultural or desert-focused itinerary, though it can be combined with excursions into the Souss-Massa region or arranged as part of a custom private tour for travelers already in the south of Morocco.